Healthcare Solutions

Our healthcare solutions focus on three key areas:

• Physician recruitment
• Nurse/Mid-level recruitment
• Foundation/Fund raising

Following are examples of campaigns we have successfully implemented for healthcare clients.

Guthrie Health
Cardiology
The Guthrie solution combined targeted digital recruitment campaigns with an interactive physician recruitment portal to clearly communicate Guthrie's recruitment brand to targeted medical professionals. The digital solutions allow Guthrie to proactively provide information about the health system to qualified medical professionals consistently while supporting Guthrie's recruitment brand.  In the first 12 months, Guthrie has doubled the number of new physician hires and has tracked hundreds of hits on it's Physician Recruitment Web Portal (www.ichoseguthrie.org)

Geisinger Health System
Health Research
The Center for Health Research campaign was built to help attract top researchers to the GHS research arm. The total campaign was a success and helped fill all targeted research openings so the center opened with a full staff. This campaign is an example that shows a specific campaign module along with four general modules that focus on the hospital (Geisinger Medical Center), Technology, the Quality of Life & The Geisinger Story (history of the hospital/health care system) that were reused from existing e-recruitment campaigns built by Pinpoint Strategies, LLC.

Scripps Health
Electrophysiology: Capital Campaign
This solution was developed to help with a 5 year $5 Million foundation campaign at Scripps Health. The solution was burned to a CD and distributed to potential contributors that attended an EP campaign focused dinner and also added to the Scripps Foundation website. The CD was incorporated within an eight page collateral piece that included architectural renderings and the vision for the electrophysiology lab. The e-marketing solution was launched in March of 2007 and the entire $5 Million was raised in only 18 months.

Pinpoint Health System
Demonstration
This is a demonstration of an online campaign for a fictitious health organization called "Pinpoint Health System". The purpose of this piece is to show how our online system works. It illustrates the way we can bring together disparate media, such as video, flash, audio, etc. and combine them into an effective communication tool. This tool can be used for recruitment campaigns, marketing campaigns, capital campaigns, any place where getting your point across successfully to a targeted audience is key.

Contact us today to request access to further demos and to get your recruitment marketing campaign going.
E-mail: chris.connolley@pinpointstrategies.com or click here to send us a request.